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A quick read you'll refer to again and again! A toolbox of back-to-basic ideas that will help break creative logjams, settle disagreements with clients or agencies, sharpen, focus, and generally improve any ad campaign.
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Travel Schedule |
| Date |
Sponsor |
Location |
| 2nd and 3rd Quarter 2009 |
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| April 1 |
Purina |
St Louis, MO |
| April 9 |
Eastman Chemical |
Kingman, TN |
| April 14 |
PSDA Regional Conference |
Seattle, WA |
| April 21 |
PSDA Regional Conference |
Detroit, MI |
| May 6 |
PSDA Regional Conference |
Kansas City, MO |
| May 12 & 13 |
ANA Regional Workshop |
Phoenix, AZ |
| May 22 |
Colonial Life |
Columbia, SC |
| May 27 |
PSDA Regional Conference |
Atlanta, GA |
| June 3 |
Cessna |
Wichita, KS |
| June 8 |
Citizens Bank |
Westwood, MA |
| June 9 |
Darden |
Orlando, FL |
| June 10 |
Edelman Financial |
Fairfax, VA |
| June 18 |
PSDA Regional Conference |
Baltimore, MD |
| June 22 & 23 |
ANA Regional Workshop |
Orlando, FL |
| June 30 |
FedEx |
Memphis, TN |
| July 21 |
ANA Regional Conference |
Orlando, FL |
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The Little Blue Book of Advertising offers relief, some smiles, and even some sanity when everyone around you might be losing their minds. It's a compilation of know-how from a variety of companies that forms a foundation on which you can build an advertising campaign that works (regardless of your audience), promotions that produce effective results and, most important, an enduring brand.
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| "The Little Blue Book of Advertising is filled with those 'Why didn't I think of that' truths that make it a must-read for everyone working in advertising. I enjoyed every word, learned a lot, and as a result I've gone from being a fake know-it-all to being a real know-it-all."
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| -Jerry Della Femina, Chairman, Della Femina Rothschild Jeary and Partners |
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